Following his recent concert, the Life of BEBE COOL, the ‘Kabulengane’ star is set to sign a multi-million deal as a brand ambassador for a new product that Total Uganda is planning to launch, reliable sources have revealed.
Bebe Cool is set to hold closed door meetings with officials at Total’s Namuwongo office, where the multi-million shillings deal will be signed, according to highly placed sources within the music industry. “Bebe is top of the list of ambassadors that the company has been eying and discussing. Some of Total’s officials attended his Friday concert to see if he is still popular before they can put pen to paper. The deal should be completed this week.” the source said.
On top of the shs100 million endorsement package, Bebe Cool will receive fuel worth shs100m from Total. The company has been running teaser adverts about the new product it intends to launch without revealing a lot to the public. Unconfirmed reports claim that Bebe Cool is already in studio recording a jingle for this new product.
As part of his role, the star will also headline the company’s major activations across the country to promote this new Total product. A source close to the Kabulengane star confirmed that Bebe Cool will start the countrywide activations with a performance at Total Nakawa petrol station next Thursday, 18th August, 2016.
Total official are guarding details about the deal with Bebe Cool closely. However, it’s now obvious that it’s a move by Total to continue reinventing and refreshing itself with better and more innovative products for their customers.
It should be remembered that Total recently celebrated 60 years and acquired GAPCO services stations in Uganda to grow its foot print and give its rivals a run for their money. We will keep you posted on the details.