Last Friday, Castle Lite launched its new Ice cold feature that helps customers find out if their beer is cold enough. All this was in an exclusive invite only event that took place at Legends Rugby Club last Friday. This was a cocktail setting where drinks were obviously in plenty and lots of games and activities to take part in as the music bellowed from the speakers at the command of deejays like Deejay Brian and Selekta Jay.
This was the same time the Castle Lite truck fully customized with lots of features like plasma Tv screens, games, beer taps, a stage and Dj section was launched. The truck which is to be touring several towns to spread the ice cold Castle Lite experience will also be available for hire at events, parties and other purposes.
The Castle Lite extra cold is a unique innovation added to all the new bottles which features a snow flake designed to turn blue from white when chilled to the required temperatures and this is to help customers definitely say no to cold beer.
Guests were also given the opportunity to have instant photoshoots with different backgrounds and walk away with their photos fully framed. There were various games to take part in like the ice locker challenge and the three minute ice challenge where participants got to win a variety of prizes like glasses, earphones, T- shirts and caps.