Ugandan music Television station FACE TV has partnered with All Africa Music Awards (AFRIMA) to promote and elevate Uganda’s talent onto the international music scene. The partnership which will see Ugandan artistes get a platform for their music to be played and aired across the continent will help them compete with other regions when it comes to continental and global awards.
AFRIMA is a combined effort to recognize and award, promote and preserve Africa’s rich music culture.
In a stakeholders conference held today at Hotel Africana in Kampala, AFRIMA Project Director Adenrele Niyi called upon all stake holders to up their game in improving and raising the standard of music in Uganda as they (AFRIMA) are always ready to support where necessary.
“There is an abundance of talent here in Uganda and the potential to compete with other regions is there. The artistes and all stake holders have to focus and produce quality original music which we can all be proud of” Adenrele told the participants
She expressed surprise when she encountered a lot of enthusiasm and interest in music from the general public as she was welcomed by a lively community blaring loud music right from Entebbe International Airport.
She was also impressed with the level of passion and confidence exhibited by the local artistes.
“I was totally caught off guard when I saw the passion and confidence with which the artistes in Uganda expressed themselves. These two qualities and elements are key in propelling artistes to international level”. She told www.chano8.com in an exclusive interview after the conference.
AFRIMA Regional Director, East Africa and Co- Producer Mike Strano who made a presentation on the technical aspects involved in nominating artistes, called upon the local stars to submit as many works as possible especially on-line which is easier and faster.
Moses Sekibugo aka Mozeh Radio of Team Radio and Weasel who are the last to win an AFRIMA gong (Best Reggae/Dance Hall Artiste/Group), was invited to share his experience with the now globally recognized awards body and amused the participants when he said they were actually the real ‘International artistes’ while the likes of American super star Jay Z were the local artistes at the awards.
In her closing remarks, SMS ONE’s Mrs. Elizabeth Mushabe called upon media practitioners to help push the local talent to the next level and minimise on negative reporting.
“There are a lot of good things that our artistes are doing every day, why always write negative stories?” She queried
FACE TV’s Pejay Boaz shared the same sentiments and thanked all the participants for turning up in big numbers on short notice. There were many artistes, media personalities, Music producers, Song-writers, Promoters record label owners, artists’ managers, music entrepreneurs, music enthusiasts and relevant government officials among the stake holders in attendance.