Under the theme ‘Made in Kenya by Kenyans’, the JW fashion show was a riveting red carpet affair, featuring some of the country’s most respected young minds in the fashion industry. At the heart of the showcase was a purpose to promote and develop the Kenyan fashion scene, encouraging breakout designers to be authentic, original and excellent in their craft.
Young designers’ attires were judged on their presentation of capturing the 80’s fashion, marketability with a modern yet wearable twist with splashes of local accessories.
The Shift-eye Gallery has always been a monumental triumph of arts and fashion. Last year, the JW Fashion Show was held here but this year, the event went upstairs but still stuck to the same building, The Priory at Hurlingham, Nairobi.
The fourth edition, Jeffery Wilson moved his fashion show to the spacious hall right at the first floor of The Priory Building. The judge’s panel had names like former high fashion model, Ken Pope, image consultant, Jane Sampeo and international designer, Mohammed Bana.
There was a direct connection between the clothes on the catwalk and what chic women and men wear now, but perhaps with a twist and the instant desire it generated in the audience was palpable since the audience reaction was used by the panel on deciding the designer of the year.
What stood out perhaps was the different twists of the African prints and how it keeps on evolving especially with young creative designers.
From party clothes to chill out attires and even office twists, the show was a tribute to cult 1980s fashion that saw the era of boldness in fashion.
Meanwhile of the front row, more cheerleading came from renowned stylist, Eddie Kirindo, Mr. Kenya Kevin Owiti, Miss World Kenya Machakos County, Sheila Kanini and Fashion Stylist Ian Mussilli.
Designer Kai was the ultimate winner of the night. “The winning prize included a years’ worth of free, marketing and branding coaching provided by JW as well as KES 10,000 from Mohamed Bana and an opportunity to showcase outside the country. We are so pleased for Kai and we look forward to watching both hers and her brand’s growth into a fully-fledged fashion business.” Noted JW Fashion show’s Jeffery Wilson.
Take a look at the collection of photos of the showcases