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Schools Cricket Week Rolls Off With Shs10M Pepsi Sponsorship

The future looks to be bright for Uganda Cricket fraternity as Pepsi Cola has today injected Shs10 million to the successful staging of this year’s Pepsi Boys Schools Cricket Week that will run from August 15th to 21st, 2015 at various ovals.

This is a positive move engaged towards developing the sport at an early age among students that will also be supported by Bankstown Cricket Club (Australia) and will be played at five different grounds; Lugogo, Kyambogo, Kings College Budo, and Gayaza High School cricket ovals with two games per day for a whole weak.

Mr Innocent Tibayeita, the head of sales and marketing at Crown Beverages Limited, the bottlers of Pepsi, said the sponsorship will cover, among other things, refreshments, publicity, transport, trophies, accommodation and meals.

“Pepsi has decided to sponsor the upcoming cricket week for boys secondary schools with a Shs10 million package as a sign of its continued commitment to developing the sport in Uganda. The sport also offers us an opportunity to showcase our thematic campaign of Live For Now,” Mr Tibayeita said at the unveiling of the sponsorship package at Lugogo in Kampala.

According to organizers, there are 12 schools picked from the regional qualifiers which will be joined by an invitational side from Rwanda to take part in the tournament which was shared between Kololo SS and Busoga College Mwiri.

Pepsi Kakuru hands over

Pepsi Brand Executive Tracy Kakuru (with dummy cheque) watches on as the Uganda Cricket Association CEO, Justine Ligyalingi, addresses the press at Lugogo today.

Mr Justine Ligyalingi, the CEO UCA says this tournament, other than promoting development of the sport locally, is critical in identifying talent at various competition levels, including the national schools team. The fixtures will be released after the draws on Saturday.

This will be the fourth-year running that Pepsi is sponsoring the Boys Schools’ Cricket Week and fans will not only be able to enjoy ice-cold Pepsi Cola sodas but they will get a chance to win lots of prizes during the tournament.

During this tournament, the best players shall be selected to form a schools select team that shall travel to Rwanda for a series of build-up games.

Besides sports, Pepsi also supports local talent in entertainment especially the music industry where they have injected a lot of cash in supporting concerts and album launches by local stars. They are also bringing international Ragga/dance-hall stars Konshens and Busy signal in a musical battle dubbed ‘Dance with the stars’ scheduled for 28th August at Lugogo Cricket Oval in Kampala.

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