With today’s music industry which doesn’t guarantee wealth, it can only be important for an artiste to at least get a side business where he/she can invest from.
We have seen a number of them starting different businesses but Jackie Akello has not been like others. She has not confined herself to a boutique or saloon but has invested in a coffee business which she named “Village Belle”.
This coffee comes from her home area from the hills and comes to promote ethics and quality control in the coffee farming chain.
You might be wondering where she got the experience from but the musician has a rich background in this kind of business and she shared it in a Facebook post.
“Well most of us know me (Akello) as a musician but it all begun years ago on a small farm far deep in the outskirts of Uganda, being a farmer’s daughter my father used to portion each child a small space to grow something which later was to be harvested and shared by the family. It’s in these fields that I found my voice and with time natured and build my passion however the little farmer girl in me never died and today I’m happy, excited and proud to share with you my coffee brand “Village Belle” which can be interpreted as “Village beauty”.
Our theory is “you don’t pick coffee, Coffee picks you”, it’s a coffee dedicated to everyone who believes in their roots with the knowledge that it doesn’t break you but rather shapes us and makes us stronger,” she posted.
Her hope is that the business can go global but needs everyone’s support for her to achieve that dream.