Following the end of the “Club Beats At Home” virtual concerts that started last year during the first lockdown, Club Pilsener on Monday introduced something new and exciting, this time not for the music lovers but consumers of Club beer called “Club Beat Coin”
Going by the fact that the world is totally turning digital especially in modes of payments, cryptocurrencies, digital assets designed to work as a new medium of exchange have taken center stage, shaking markets with coins like the famous Bitcoin, Dogecoin and Litecoin
Club says that they needed to take that route too thus introduction of “Club Beat Coin” promotion which was launched on Monday the 20th of September at their Head Office in Port Bell, Luzira, Kampala.
With NBS TV presenter Douglas Lwanga as the brand ambassador, Club Beat Coin is basically a promo that will see Club beer consumers get discounts on their next beer purchases.
One needs to buy a 500 milliliter Club beer bottle at Ug Shs 3000, check under the crown for a chance to get a Ug Shs 300 Beat Coin which him/she can use to get a discount on the next beer purchase at participating distributors, resellers and retail outlets all over the country. Also, one can get the bottle at no cost is he/she has 10 Beat Coins or half price is they have 5.
Speaking at the launch of the Beat Coin, David Valencia, the Nile Breweries Limited (Mother Company for Club Pilsener) Managing Director said that they have invested millions of money in this 3-month-promo that aims at enabling customers to be the best version of themselves with ease.
“Club is all about being an enabler for people to be the best version of themselves without any hindrances; NOT even during Covid/Lockdown. We need to evolve and that is why we have come up with Beat Coin for Club Pilsener. Club Pilsener has invested millions in this promotion which will be running for three months.”- He said
Meanwhile, Club Beat Coin is going to be the currency on Club beer market in Uganda for the duration of the promotion. Distributors, stockiests and sellers all stand a chance to gain.