Ugandan RnB and Soul singer Maurice Kirya advised upcoming artistes on how to deal with platforms that do not embrace and promote their music.
In a Facebook post, Maurice urged these artistes not to stay positive even when some radio, TV stations and any other platforms for some reason, reject to play their music.
He asked them to instead focus their energies towards platforms that align with their brand, sighting that some platforms cannot embrace their (upcoming artistes) music because it isn’t in line with their brand.
“To Upcoming artists, there is wisdom in knowing that not every platform or everyone should like your work, focus on the market that needs it and grow from there. Some platforms will never use your work simply because its not in-line with their brand, it doesn’t mean your work is bad, once you know this, you will focus your energies towards the people and platforms that align with your brand,” Reads his post in part
The “Busaabala” hit maker also advised them to be patient, find themselves, find their niche and stand by what they believe in.
“Think about a buffet, with all sorts of food that you can eat, but you can only use one plate, obviously you will prioritize on what you choose to put on your plate, not that the rest isn’t tasty, but someone prefers what you left out better than what you have, this is how it works. Find yourself, find your niche, know yourself, and stand by what you believe in and represent,” He concluded.
Kirya who is the younger brother to Dancehall singer Vampino (originally known as Vampos) has been in the music industry since 2002. He is known for good vocals and is also the creator of big songs like “Musubaawa”, “Mulembe Gwa Kirya”, “Boda Boda”, “Busaabala” among many others. He now lives in Netherlands.
Being one of the top local RnB singers and vocalists, Maurice is credited as the pioneer of Ugandan Soul music dubbed ‘’Mwooyo’’ which appreciated by his fans lovers of soul music in general.