The best of African creativity is in abundance to be consumed this month as the rest of the world joins the continent to celebrate Africa Day which is celebrated on May 25th every year.
DStv and GOtv recently launched a campaign dubbed “The Africa We See” to provide a platform for the African story to be told by African themselves the African way through several channels dedicated to African content. The campaign which is a heart-warming celebration of the excellence and power of Africa, its people and the rich stories that come from the continent.
Africa month, celebrated throughout the month of May, is recognized as a time when the continent of Africa commemorates the formation of the Organisation of African Unity (OAU) which was founded on May 25th, 1963, and was later succeeded by the African Union.
Hassan Saleh, the MultiChoice Uganda General Manager says Africa needs to come together and unite in celebrating what matters the most, especially during these unprecedented times.
“Although the current climate demands everyone to physically isolate it has, in so many ways, called people to come together and unite in celebrating what matters the most: resilience, sense of community, creativity and so much more. Attributes that perfectly illustrate the very essence of who we are as Africans,” says Hassan Saleh.
“It is in light of this, that we celebrate the distinctively African talent and entertainment on our channels that reflect the stories and lives of our treasured viewers across the continent.”
With a myriad of stories to be told, diverse audiences to reach and an abundance of talent across the continent, DStv and GOtv is already sharing impactful and inspiring African content across several channels including Mzansi Magic and Zambezi Magic for Southern Africa, Maisha Bongo for Tanzanian viewers, Pearl Magic for the Uganda market, Maisha Magic East for Kenyan audience as well as Africa Magic that continuously provides viewers with a variety of popular Nigerian series and movies.
With the purpose of promoting local content produced by Africans for Africans, DStv has continued to play an important role in giving local talent a platform to tell African stories and to act as a reflection of African communities and their families, instilling pride not just locally but globally.
The Africa We See campaign also aims to instill pride in all Africans and awaken the comradery,