Jamaican sensation Javada is not only a musician but an inspirational figure to youths as well. He recently released the video for his latest hit single ‘Hold On’. So far, the video has had a largely positive influence on lots of youths both in Jamaica and beyond.
In its lyrics and picture, the song preaches persistence and hard work which are a call to action for youths to get creative and never to give up. The video is a nice piece of work and it features artistes like Delus, Voicemail and D Major sending the positive message.
The audio was recorded by Frankie Music and the video shot by Nickii Kane. It ends with an anonymous quote that goes, “Anyone can give up, it’s the easiest thing in the world to do. But to hold it together when everyone else would understand if you fell apart, that’s true strength.”