Gone are the days when tourism was limited to our geography high school books or left last on the list of retirement activities. The young corporates under the umbrella of Kafunda Creative KoiKoiUg have taken on the initiative to visit various areas of Uganda and explore its beauty.
Last weekend, Kafunda Kreative in the company of 30 photographers, writers, social media influencers and travel enthusiasts completed their second #KoiKoiEast tour in their first excursion of 2017.
The #KoiKoiUg initiative is a road trip experience that seeks to tell more authentic Ugandan stories through documentation of affordable, more off-the-path possible local adventures. By documenting and highlighting Ugandan sights and sounds, people and culture, the campaign shows Uganda in a different, more positive light which ultimately works to challenge stereotypes and uplift local and international tourism.
The Kafunda Kreative #KoikoiEast trip in partnership with Airtel Uganda and Shell Fuels & Lubricants traveled to Kapchorwa to explore the legends around the Sipi Falls where participants experienced everything from the high adrenaline abseiling, breathtaking vistas of the Kaphcorwa escarpment and Rift Valley, Sipi Falls, the Sebei culture and the therapeutic experience of traditional root beer tasting.
“Returning to be able to continue telling Ugandan stories 18 months after we started this in 2015 is so thrilling for us. That has only been possible due to partners like Airtel Uganda and Vivo Energy Uganda. Our first 2017 excursion into Kapchorwa and the source of the Nile will seek to highlight what we believe is one of the richest tourism regions and culturally rich areas of this country. ”
Speaking at the flag off, Airtel Uganda’s Head of Products, Simon Akuguzibwe commended Kafunda Kreatives for their Koikoi concept.
“At Airtel Uganda, we pride in promoting the magnificent pearl of Africa. Our partnership with Kafunda Kreative goes beyond Kampala to the countryside to bring this beauty closer to our fans through our social media platforms. This is in line with our commitment to reaching out to every Ugandan with quality service and an enduring experience with the smartphone network,” he added.
Shell Marketing Manager, Jean Mugisha who was also on the trip commented “These trips have the potential to really change how people see Uganda. I can’t believe some of the things I have heard and seen. The serenity and landscape are breathtaking but the people are warm welcoming and come from a very rich heritage. I am sure that partnership bringing young people to such places expands their experience of this country and opens new opportunities. That way they find new ways of doing more.”
Source: Kafunda Kreative.