“We are creating content that appeals to the young people – by young people, for young people. This project is to support and nurture local talent. From October, television will never be the same again” Those were the powerful words from NBS Deputy Chief Executive Officer Joseph Kigozi as he promised to change the face of television forever with the new Pan African Television series Kyaddala: It’s Real.
He made the remarks this morning at a panel discussion during the media launch of the long awaited series to local media at the Hilton Garden Inn in Kira Road, Kampala.
For close to a year now, the team from Reach A Hand Uganda (RAHU) in Conjunction with Emmanuel Ikubese Films, has been working on the production of the flagship Pan African mini-series series dubbed Kyaddala: It’s Real. The edutainment embodies key themes on sexual reproductive health and rights delivered in a non-traditional different way.
The series that has casts from Uganda, Kenya and Nigeria, will be officially premiered on September 27th 2019 and is set to hit the airwaves in October on NBS Television and other international platforms that will see it expand to more young people on the African continent since the challenges that it addresses, are familiar to what many of them face across the continent.
According to RAHU’s Helen Patricia Amutuhairwe, the production will be an additional platform to the already existing projects the organization is running across the country; “It depicts issues facing young people through a rich storyline that rotates on themes like Life skills empowerment for young people covering education, livelihoods and women empowerment, HIV and its impact on young people, Teenage pregnancy among others”. She said
“The series was shot and directed in Kampala, Uganda, Kyaddala brings out risky behaviors, society’s role and the uphill climb to address the challenges to light through the storyline and characters as elucidated in the 5 main characters Wonny, Eze, Kalungi, Umutoni and Shamim. The series highlights how young people deal with each of these challenges, based off the limited information they receive from both home and school”.
Emmanuel Ikubese, the Director and Executive Producer of Kyaddala: Its real said that; “The project is to give youth a chance to watch other people’s lives and get the experience that they go through just by watching, to have a positive impact on their lives”. He said.
When asked how Ikubese a Nigerian national intends to push the production in other parts of Africa other than just abandon it (like in some previous cases) after release, he explained that; “As a Pan African production, it will be pushed across the African continent that’s why it has actors coming from other parts of the continent as well”.
The production team and cast led by Shafiq Serwadda of Incredible Media says though challenging, they all enjoyed the experience of working on a project of this magnitude.
The cast comprises of 28 actors and actresses who were successful after auditions that attracted over 187 emerging and seasoned actors and actresses. Some of the actors and actresses include Martha Kay, Salvador Idring, Harmonie Kyomugisha, Eleanor and Mathew Nabwiso, Anita Fabiola, Kevin Wanjiru (Kenya), Stephen Katusiime, Emmanuel Ikubese and Olumide Ollu (from Nigeria).