Five time FIFA Ballons d’Or winner Lionel Messi is the new Global Brand Ambassador for Huawei, a leading global ICT and telecommunication solutions company. The footballer was appointed last Friday and the partnership showcases the brand’s alignment with people and brands that demonstrate, and strive towards its shared value of connecting greatness.
Speaking of the partnership, Lionel Messi said. “You have to fight to reach your dream. You have to sacrifice and go all in, always looking forward to achieving greatness. The day you think there are no improvements to be made, you have to keep working for reaching other achievements.”
While Peter Hu, the Regional Managing Director of Huawei said. “We are happy to announce our collaboration with an extraordinary individual who inspires people all over the world to pursue their dreams to face challenges and become better each day. Messi is a man who shares the same values with the Huawei brand and who always looks for opportunities to reach greatness,”
This partnership is testament of Huawei belief that challenges test the desire to achieve what people want and love to connect with greatness, value for growth, learning and experiences. Those who understand that are always pursuing not success but challenges, to be better. It is because of this relentless pursuit for greatness that drives Huawei investment on the African continent.