Nigerian singer Mr. Eazi today jetted in the country to launch his emPawa project aimed at promoting young upcoming talent in Africa. The launch took place this afternoon at Skyz Hotel in Naguru
The singer who is coming to Uganda for the second time following last year’s Bell Jamz West Africa to Kampala concert which also featured Tekno, said he was inspired by his own struggles in the music journey and seeing young talented artistes struggling to produce quality music videos.
“When I saw a young talented boy struggling to make a music video because he couldn’t afford, I was touched and asked upcoming singers to send me their music samples in an email I created, I received over 4000 entries which I couldn’t check all. This made me to change the plan and that’s how I came up with the emPowa”. Mr Eazi told journalists.
The program is therefore meant to empower Africa’s young and undiscovered music talent to global success. The accelerator program will empower 100 African musicians annually drawing from a USD300,000 fund.
HOW IT WORKS
To participate, artists will be required to upload a video showcasing their talent to their Instagram account under the hash tag emPawa. Each artist’s submission will be reviewed by top industry experts from across Africa. From all entries, 100 artists will beselected to move onto the next stage of the program and share a$300,000 fund.
Each of the 100 hand-picked artists will receive $3000, with $1000 being invested tocreate a high quality music video oftheir submission track.Each of the artists’ videos will be placed on Mr.Eazi’s YouTube channel ‘Detty TV’ along with the emPawa social media platforms, creating further exposure for the artist.
From the 100 artists, 10 will be specially selected to undergo mentorship in an incubator program enlightening them on how to grow their brands, export and monetize their music.
The emPawa program features an all-star team of acclaimed artists and music producers including Mr. Eazi, Diplo and Raye who will participate in grooming and mentoring the young talent.
The artist is working with Malembe, a local music promoter to boost awareness of the new album in Uganda.
LAGOS TO LONDON ALBUM
Mr Eazi real names Oluwatosin Oluwole Ajibade renowned for his unique style of music which he refers to as ‘Banku music’will launch his third studio album titled ‘Lagos to London’ at Cayenne this evening at an exclusive listener’s party.
The third studio album features songs like Pour Me Water and Property as well as collaborations with artists such as Simi, Burna Boy, Chronixx and Maleek Berry.
The artist is on a worldwide tour to promote his music which he believes will bridge the cultural gap by infusing Afro flavor with global sounds.
In Uganda, the album is being promoted in association with Smirnoff Vodka who will host the exclusive listener’s party with the artist. The unique music experience serves to give fans a special opportunity to listen to the new album with Mr. Eazi as well as be treated to a special performance by the artist.