Events promoter Balaam Byarugahare is indeed one of the fastest growing entrepreneurs in Uganda lately. He is getting his hands full with quite a lot of money-making ventures and a radio station is one of his latest investments.
Balaam bought off Juice Fm from Red Pepper and the first thing he did was to shift it from Namanve to Ntinda, a sophisticated neighborhood which appeals to a larger audience.
Not only that, we have received reports that Balaam is willing to invest more in the radio to make it the best in the media game.
What we hard is that he is investing more than Shs. 500Million before it even goes on air and he will be doing this by poaching for new and fresh radio presenters who will appeal more to the youths.
Basing on his wide connections, the music and events promoter has also decided to engage himself in the day to day running of the station as he has embarked on looking for the advertisers himself.