Runtown has become a musical sensation in Uganda following the release of his “Lagos to Kampala” and “Bend Down Pause” songs both featuring WizKid. This has put him on our radar and while following his moves, we saw a unique one being his latest video release entitled “Mad Over You.” This song stands out in many aspects from an Afro touch in the lyrics and instrumental, to the African inspired fashion portrayed in the video.
The video has made rounds online and has racked up over 2.6 million views on YouTube and the song has also made it to the billboard music chart and is currently at No. 38. Chano8 managed to get in touch with Ifeanyi Nwune, a fashion designer from Nigeria who was behind the art and wardrobe direction in the video.
Runtown has become a musical sensation in Uganda following the release of his “Lagos to Kampala” and “Bend Down Pause” songs both featuring WizKid. This has put him on our radar and while following his moves, we saw a unique one being his latest video release entitled “Mad Over You.” This song stands out in many aspects from an Afro touch in the lyrics and instrumental, to the African inspired fashion portrayed in the video.
The video has made rounds online and has racked up over 2.6 million views on YouTube and the song has also made it to the billboard music chart and is currently at No. 38. Chano8 managed to get in touch with Ifeanyi Nwune, a fashion designer from Nigeria who was behind the art and wardrobe direction in the video.
The Interview:
About
Ifeanyi Nwune is a menswear fashion designer, stylist, and creative director from Nigeria. He is also Runtown’s creative manager.
What did it feel like styling this video?
It was a great experience. We have worked on several projects before but this one felt different, bigger and special. It was a lot more interesting because of the work involved in it.
Was the fashion concept yours or Runtown’s as a client?
He had a concept for an African high fashion shoot video and he wanted African models dressed in African wear. So all I had to do was refine it and bring it to life.
Did you study fashion?
I have never studied fashion but I have been doing this for 4 years.
Designer Ifeanyi Nwune
Which artistes have you worked with besides Runtown?
I have worked with a couple. I have worked with Dr Sid, Naeto C, Patoranking, Don Jazzy and many others. I am currently working with Ice Prince
Do you have a fashion house?
I have a menswear label in Lagos, Nigeria called I.N Official. I have 5 collections so far; Control, Loud Serenity, Timeless, Black Trill, and Fift Collection which is the most recent.
Latest Fashion Collection
I.N Official (@i.n.official) S/S ’17 collection titled “The Fift Collection”.
It is a collection generally inspired by a fusion of ancient royalty and modern comfort.
Look out for the collection pictures in our gallery section.
Just do what you feel is right and would change the world in the right way.
