Pilsner Lager Injects UGX60M Into This Year’s Acholi Cultural Festival

Every year, the people of Acholi under the auspices of their cultural institution, Ker Kwaro Acholi, hold the Acholi Cultural festival to celebrate their cultural heritage and traditions. This year, the festival which is slated for December 12th to 14th is expected to attract at least 25,000 people.

This year’s festival being held under the theme “My Heritage, My Strength”, follows the success of last year’s edition which was a colorful display of the unique traditional music, dance, drama, cuisine, dress, tools and artifacts of the Acholi people.

Pilsner Lager, a product of Uganda Breweries has announced a sponsorship to the tune of UGX60 million towards the festival.

During a press briefing at the Uganda Breweries head office, the organizers revealed that preparations are in high gear and thanked Pilsner Lager for the continued support towards the festival.

“We are grateful to Pilsner Lager for this contribution which is a big boost to the festival and preparations that are currently ongoing. It is only fitting that the King’s beer be part of this celebration organized by His Highness Rwot David OnenAcana II for the people of Acholi,” said Ambrose Olaa, Prime Minister of Ker Kwaro Acholi.

Officials speaking at the press conference where the sponsorship was announced.

According to the organizers, previous editions have attracted at least 10,000 people and this year they hope to have 25,000 people participating in the three-day festival. The festival will be held at the Boma Grounds in Kitgum.

While handing over the sponsorship, Juliana Kagwa, Uganda Breweries Marketing and Innovation Director said “Pilsner Lager is a true Ugandan beer made using locally sourced raw materials and deeply rooted in tradition. Our business is about the celebration of life and this festival will bring together the people of Acholi in a unique celebration of cultural heritage.”

The three-day program features a line-up of traditional dances, music, games, displays, cuisine, a health camp and an exhibition. The festival will kick off on December 12th with a procession through the streets of Kitgum.

Done deal: The deal is worth UGX60 Million and was received by the organizers.

Some of the notable guests expected for this year’s festival include Hon. Jacob Oulanyah L’ Okori, the Deputy Speaker of Parliament, Deputy Chief Justice Alphonse  ChigamoyiOwiny –Dollo, Hon Betty AolOcan, the Leader of Opposition in Uganda Parliament and Woman Member of Parliament for Gulu District, Hon Henry Okello Oryem, the State Minister for Foreign Affairs and Member of Parliament for Chua East- Kitgum District and Hon Onek Hillary Obaloker, the Minister for Disaster Preparedness and Refugees, among others.



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