February is known as the month of love and this is because of Valentine’s Day which is celebrated worldwide and to make a great deal out of it, companies came up with all strategies to get people talking and Africell is one of those companies.
If you thought the sweet old culture of lovers exchanging sweet words (dedications) was long gone, you should think again. A week to Valentine’s Day, the company revitalized the awesome culture in a caller tunes promo dubbed ‘play your Love’ which was a brilliant campaign in which subscribers downloaded caller tunes to play to their loved ones each time they called.
To encourage downloads, Africell staked over 31 pieces of 4G smart phones and over 300GBs of data to be given out to lucky winner’s every day of the week. The draw ended yesterday and all 30 Smart phone winners received their prizes at the company headquarters.
According to Africell Commercial Director, Mr. Milad Khairallah, the idea was to enable customers share love and flare up their relationships, in the season of love.
“Music feeds the soul. We all love music, especially sweet soul soothing music. As Africell, we thought the best way to support our customers would be to encourage them to download our caller tunes so they can play their feelings out loud once their lovers called,” Milad said.