Telecom company Itel has today unveiled Rema Namakula as their brand ambassador at a press briefing held at Hotel Triangle on Buganda road.
As the brand ambassador of the phone, Rema will add to the company’s national visibility, increase social reach, promote and increase awareness of the brand in all regions of Uganda. On why she was picked among the thousands of artistes in Uganda, Alex Liu, Itel mobile Uganda sales manager said that besides Rema being a top musician, she is young and energetic with a huge following.
“We as Itel are tapping into a market that consists of young, energetic and focused people and Rema falls into that category. She is one of the most followed musicians in Uganda and loves her social media network. Those are some of the reasons we looked at for choosing Rema.” He said.
He added that the songstress will help connect the brand with Uganda through her dedicated love for music.
The contract the artiste signed with Itel is going to last for a year and the amount believed to have exchanged hands is not less than Shs20m.