On Wednesday the 23rd of March, ride-hailing company SafeBoda officially launched its payment service to the public at an event that was held at Lazio’s Bar and Restaurant in Kololo, Kampala.
The launch was attended by a wide range of Uganda’s technology, government and finance community with the chief guest being the head of the Bank of Uganda National Payments Systems Mr. Mackay Aomu..
Speaking at the event Mr. Mackay commended the tremendous effort that SafeBoda has taken in their journey as a Ugandan tech start-up which first revolutionized the informal sector of boda bodas making sure that boda boda riders get digitized.
“We were excited when we saw the SafeBoda app. It has been long overdue. As Bank of Uganda we hope to extend digitization to Agricultural and social services, this is the new industrial revolution and no one should be left behind.” Mackay Aomu said.
At the launch, Ricky Rapa Thomson, the Co-Founder and Director of Operations at SafeBoda said that they aim at helping Ugandans to receive better travel and payment services with Safety
“Our ambition is to help Ugandans be able to receive better travel and payment services with safety, affordability and convenience as our key value propositions. Now on the SafeBoda app, a customer will be able to order affordable safe rides, pay their bills for so little, buy airtime and receive a cashback of 10% to mention but a few. Our mobile payments service is now open for all customers to use and enjoy the convenience and affordability that comes with it.” Said Ricky
SafeBoda as a company was launched over 7 years ago starting out with a mission to change the way people were consuming boda boda transport services. During that time there was hardly any company or boda boda service/group that was offering a helmet for the safety of their passengers. The entry of SafeBoda in the motorcycle taxi business brought a new horizon in the industry because for the first time people were able to see disciplined riders who would stop at the traffic lights and ride with care.
With the launch of its mobile money payments, SafeBoda will now compete with the conventional fintech players like the telecoms and range of mobile application based competitors in the same space..