After more than two decades of using numbering system for its channels, SuperSport has finally dropped the system replacing it with thematic offering around individual sports to ensure it makes it easier for viewers to find their favourite sports for “easier navigation, better viewing experience”.
The change which is effective from September 1 will see SuperSport viewers on DStv and GOtv able to enjoy special dedicated channels for leagues and sports, among them the Premier League, La Liga, WWE, UFC, tennis, motorsport, golf and several others, which will now have a home to call their own.
According to Multichoice officials, new to DStv Premium customers across the continent will be the launch of SuperSport Grandstand, which will come immediately after Blitz at the front of the line-up.
Grandstand will be hosted in studio on weekends and will guide viewers to the wide selection of sport on the World of Champions, cutting between live events and simultaneously directing viewers to the channel on which ‘the best sporting action’ will be available.
Notable on DStv is that, there will now be up to 19 SuperSport channels in all, including a “Variety” channel offering. In addition, DStv’s new sports line-up also includes ESPN and ESPN 2, on channels 218 and 219.
On the other side, will GOtv offer 5 SuperSport channels, plus the recently re-launched ESPN on channel 37 (137 – Ghana/337 – Uganda).
“This is a landmark decision in SuperSport’s history and one I’m convinced will add a fresh and invigorating dimension to our broadcasts,” said Gideon Khobane, Chief Executive of SuperSport.
“The changes will mean that additional SuperSport channels of local and international sporting content will be added to the DStv and GOtv platforms.”
SuperSport broadcasts more live sport than any other broadcaster internationally and as much as these options are incredibly valuable to fans, the depth and breadth of content can make it difficult to find what they’re looking for. Exhaustive market research has shown that fans would prefer to enjoy the sport of their choice on a dedicated, named channel.
The new strategy will more closely align channel names in across the continent and will indicate a clear destination for fans’ favourite sports.
A list of the newly named SuperSport channels and the content you can find on them:
SuperSport Blitz remains the home for all the latest breaking news and updates from around the sports world, 24 hours a day, 7 days a week.
SuperSport Grandstand will be showcasing all of SuperSport’s live programming with a focus on football and the best live sport across all our channels.
SuperSport Football Plus brings viewers the top UEFA Champions League matches, football from across the best football leagues in the world, game highlights, goal summaries, news and magazine shows.
SuperSport Premier League will be the home of action from England’s Premier League, with the best games, highlights and coverage of EPL. The channel will also broadcast FA Cup and other international action.
SuperSport La Liga is the new home for Spanish football and will focus on La Liga action, the home of El Clasico, and other international football.
SuperSport Rugby, the central hub for all rugby.
SuperSport Cricket the home for Test matches, One Day Internationals, IPL cricket and everything involving bats and balls.
SuperSport Golf, SuperSport Tennis and SuperSport Motorsport respectively, with each channel dedicated to its specific sport.
WWE Channel brings the best of action from the WWE universe.
SuperSport Maximo 1, SuperSport Maximo 2 and SuperSport Maximo 360 will continue to provide Portuguese commentary of the best sporting action from around the world.
More on the all-new channel line-up can be found here: https://supersport.com/homeofsport