Last Friday marked the launch of a new consumer engagement and youth development initiative by Vodafone Uganda called JUMP. The program is a platform for educational, entrepreneurship, inspiration/self-improvement, and lifestyle & entertainment for youths and young professionals. It is an interactive and socially managed portal with exciting content that serves to enhance E-learning, personal development and also to entertain the Ugandan youth.
The Launch took place at the Kampala Serena Hotel – Katonga Hall and was attended by government officials from the ICT and Education sectors, the Minister of ICT, Frank Tumwebaze, representatives from universities, the Jump website editors, Ugandan media, Vodafone’s CEO, Regional Youth Manager, chairman of the board and other employees. The launch was hosted by Val Oketcho.
“A key pillar in our strategy is a tremendous focus on the youth segment. In all our markets 60-70 per cent of the population is below 25 years of age, signalling an impressive pool of talent and immense capacity just waiting to be tapped into. The current trend in the use of digital media across our markets, in demographic terms, fully underscores the vital importance of supporting this segment.” Ms. Yemi Lawal, Regional Director, Youth Segment stated.
- Free access to educational content through the creation of an e-library.
- Creating an environment where young and upcoming entrepreneurs are supported through various initiatives.
- Launching the JUMP Academy which will provide students with a wide array of study notes and a series of video lectures from Ugandan lecturers.
- Rolling out Vodafone services across the country this year.
- Over five million users across all markets on the JUMP platform by 2020.
The platform has so far been launched in 2 countries in Africa including Zambia and Cameroon. Uganda is the 3rd country to have the opportunity of experiencing the Jump. The four editors of the platform are Andrew Ojara for Inspiration and Self Improvement, Cynthia Ayeza for Education, Malaika Nnyanzi for Lifestyle and Entertainment and Solomon King for Entrepreneurship who have already began uploading content on the website.
The Jump Website is accessible for free on Vodafone internet and can be accessed via www.jump.ug
Below is the JUMP Manifesto by Vodafone Group:
Gallery of Key Moments: