Last week, Uganda Breweries Limited launched Captain Morgan Gold onto the Ugandan market at an exclusive invite only party on a Pirates’ ship at Portbell Pier, Luzira. The new expertly blended rum is an addition to Uganda Breweries Limited’s collection of Rums, whiskeys, gins, cognac, scotch, vodka and beers.
Extending its Captain Morgan Legacy, UBL’s Marketing Director Juliana Kagwa says UBL is introducing a new flavour of Captain Morgan to meet market demands that now favour different blends and flavours.
“In an industry like ours that is fast moving, consumer needs and tastes are constantly evolving. In addition, over the last couple of years, we have witnessed a growing consumer preference for spirits. We continue to listen to our customers and carry out market research to meet their ever-changing needs. The introduction of Captain Morgan Gold is proof of our ambition as Uganda Breweries to lead in innovations in our market,” Ms. Kagwa said.
The delicious, smooth golden rum with vanilla spice flavour comes in 250ml and 750ml packs and retailing at Shs. 10,000 and Shs. 30,000 respectively.
The launch was a beautiful night, with a Captain Morgan Gold cocktail in one hand, a generous plate of BBQ in the other hand and a cool breeze to wash it all down. The Innovations Team at Uganda Breweries LTD turned an abandoned ship at Portbell Pier into a rustic pirate venue. With red black and white dotting the ship, the Captain Morgan look was one to marvel at as guests walked in by 4pm. The launch was on a boat to fit the brand’s essence and association with Captains and Pirates.
Captain Morgan’s Global Brand Ambassador Captain David was flown in by the Diageo group from New York for the colourful event. He didn’t spare a moment to make his presence felt. His tall stature and flamboyantly elaborate pirate costume drew wide stares but it was his loud and animated persona that attracted revellers to dance and take selfies with him. He was the perfect lime topping for this cocktail pirates party.
The Captain Morgan brand is inspired by a legendary sailor who lived a life full of adventure and fun times with his crew. It is world famous for being fun and enjoyed around the world by young adult consumers dating back to 1944 when it was first produced.
A secret recipe of spice and natural flavours that are expertly blended with fine Caribbean rum – then aged – create a taste and colour for a smooth and refreshing tasting drink. The rum is best served in a tankard over ice, with cola and a slice of lime.
UBL continues to lead the market with new innovations including Uganda Waragi Pineapple and Coconut Flavours, Black and White Whiskey, Pilsner Lager.