‘Y-Click’ Conversation Opens Doors To Discuss Digital Content In Entertainment

With the world now turning into one big global market, the use of internet and above all social media in promoting and selling content (especially for entertainment) has become so vital to reach as many people as possible.

 It is for this reason that SMS ONE (U) Ltd. in conjunction with Mavuno church Kampala organised The YClick – a conversation about the entertainment industry with the first edition held on Thursday 29th June 2017 under the theme “Content is King: Creating Timeless Content” at Tirupatti Mazima Mall which turned out to be fruitful and engaging following a good turn up of different stake holders, influencers and players from the entertainment industry in Uganda.

A lot of issues were discussed and raised to the panel which included Mrs Elizabeth Mushabe (Finance and Operations Director SMS ONE (U) Ltd), Mr Richard Njau(Keynote speaker from Kenya) and Legendary Zimbabwean musician Oliver Mtukudzi who was a special guest and shred his story as well as gave tips on how to create Timeless content.

In her opening and introductory remarks, Mrs Mushabe reiterated that, the main aim of this event is to facilitate the entertainment sector to position itself as a viable economic sector of Uganda while positively influencing the society.  It is designed as a CSR for all and runs on a networking format. The event will now be an annual event run with a different theme and topics of discussion.

Mrs Elizabeth Mushabe speaks during the first edition of the YClick conversations about the entertainment industry

“The “YClick” is a series of talks that we will be having annually with our influencers to discuss issues pertaining to the industry and how we can make ourselves relevant so that we build, maintain and utilize our audiences for both our benefit and that of the audience.

YClick is about understanding the era we are living in, keeping up with the latest trends in the business and positioning oneself and one’s brand to make the most out of it in a way that is relevant and exciting to both yourself and your audience”. She said.

Mr Richard “Astar” Njau who gave the key note address is a director at 4UP Digital – a creative hub that enables clients to maximize the opportunities created by the changing digital world and creates a multi faceted digital presence that remains true to their brand and business.

‘Astar’ as he has been affectionately referred to by peers is known for building a massive social media presence especially YouTube (which has become one of the most influential YouTube channels in the world) for Caroline Mutoko in Kenya, also worked at Google as one of 3 YouTube Enablers on the continent. He was in charge of empowering and enabling ‘influentials’ within the media and entertainment scene onto the YouTube platform.

Richard ‘AStar’ Njau flew all the way from Kenya to breakdown the importance of digital media content and use of social media in pushing the entertainment agenda

He wowed the attendees when he broke down the benefits of making use of social media and consistent creation of digital content in figures and shared tips on how it can positively impact on one’s career (financially) while at the same time, being influential in society. The numbers are shockingly huge that content creators especially artistes have been sitting on goldmines.

Despite being passionate about music and even at one time being a KORA award nominee as a gospel rapper, AStar has done a lot of other things from music distribution to banking halls, to media and finally settling on creating massive digital content for different individuals across the globe making millions of dollars in the process.

Richard also discussed recent trends and ‘adjusting from analogue to the digital shift.

While sharing his success story and giving tips on how to create Timeless content, music legend Oliver Mtukudzi said it is very important to always stay who you are.

“When you want to create timeless content especially in music, you need to stay as who you are and be proud of who you. Always stay positive and original when creating content or compositions for your work.”

You should always strive to create a good composition. A good compostion comes from the heart and is not influenced by periodical occurrences. So what you create should always have a good composition in order to stay relevant for generations. Mtukudzi said.

The first edition which was also blessed by the presence of gospel singer Pompii from Zambia and attended by artistes, producers, representatives of content/service providers, media personnel and entertainment enthusiasts. You can join the discussion or make suggestions for next years’ edition on our Facebook page . Chano8 will keep you updated on new developments as usual.

Oliver Mtukudzi had some inspirational words for the new generation of artistes

The guests who turned up for YClick had many questions during the Q&A session

The panelists listening to questions from the members who had many issues they raised concerning digital content


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